Google To Tighten Up Restrictions For Prescription Drug Advertising
Monday, March 8th, 2010New rules set forth by Google in the past days will tighten up regulations for advertising drugs online. The new regulations set in place by Google will limit advertisers to placing ads online only in their respective countries.
This means that Canadian pharmacies will only be allowed to show their ads in Canada, American pharmacies in the United States, and so on and so forth.
According to an article from Barron’s, this could have a pretty big impact.
That sounds both logical and esoteric, but it has ramifications for ad revenue. Benjamin Schachter, an analyst with Broadpoint.Amtech, notes today that a test search of each of the top 10 best-selling subscription drugs on Google found that 68% of the ads on the first page of search results were from Canadian online pharmacies that would be disallowed under the new rules. For the top five drugs, 76% of the ads were for Canadian online pharmacies. (Try it; search for Lipitor, Nexium, or Plavix.)
Google says that the change will cause a slight drag in revenue, but I am sure that big pharma is more than making up for the difference somehow.

All of those adds that filled up your inbox last month that touted “cheap
Levaquin is an antibiotic used to treat lung, skin, and urinary tract infections. Levaquin kills many types of bacteria that infect the lungs, sinuses, skin, and urinary tract. Needless to say, it can put you on the road to recovery from many different types of bacteria infections very quickly.
It’s so frustrating to hear such nonsense in the U.S. media every day about the “evils” of the Canadian healthcare system. The fact is, according to the World Health Organization, Canada’s system is far less expensive than that of the United States — and produces far better outcomes for patients.
For some time now, Big Pharma and the front groups that represent it in return for cash, including the National Association of Boards of Pharmacy, have been spreading disinformation about Canadian pharmacies. They’ve been trying to link legitimate drugstores, licensed and in good standing with the Canadian government, with
The Ottawa Citizen recently published an article headlined,
We at Canadian Online Pharmacies have worked hard, over a period of several years, to separate the wheat from the chaff among Internet pharmacies. 


Dr. Michael Bihari, a Massachusetts physician who writes about